Building a brand

Back in January when I wrote my #bestnine post, it got me thinking, what do my followers like to see? Pictures of Matt and I together, apparently. What do (would) people like to read about on this blog?  More Gabby? Food? Travel? Parenting anecdotes? What is the point of this blog? The main focus? The crux? Uh-oh… existential blog crisis kicking in... what I’m trying to figure out is what would gather a stronger following? Kick up more momentum? Build a readership? I guess I won’t know until I try and that means posting more… about everything until I figure it out.

First and foremost this space is an online portfolio of my work, where I can share my published pieces. It’s an online CV where I can highlight my skills. It’s also a creative space where I can continue writing and telling stories. Maybe what I need is a personal brand, a focus. I don’t think I’m a typical mommy blogger (if there is a typical mommy blogger). I don’t want to focus on the mommy scene. I’m not documenting my total home renovation, I’m not DIY-crafting-handmaking my life. I’m not a foodie. I’m not a beauty addict. Don’t get me wrong, I love all of these things and read many blogs based around these very topics. Aspects of all of these topics play into my life and have been written about here, parenting, food, DIY and home decor. I’m just not strongly focused on any particular one. What I am is a storyteller. And I think my life and perspective and endeavors are interesting, if I do say so myself. That’s why it’s called The Heather Chronicles. And right there in my introduction:

Between myself, my rockstar-of-a-husband, two young vivacious girls, a puppy and all of our crazy antics, there’s always a story - I promise. Join me on our adventures at home, abroad and everywhere in between.

There’s always a story and I believe that to be true. I’m a writer, so I want to share them with you.  Hopefully you find them real and most importantly, relatable (trust me, our stuff and our travels should certainly be attainable). Hopefully the posts will make you smile, maybe laugh or even roll your eyes. I think the hook with this blog could be that I do have a chronic illness, and it affects ours lives and those close to us (much to my chagrin), but we just keep rolling. I’d like to have a goal to help myself, those around me and maybe a reader or two who just needs to know they are not alone -- and maybe this space is even just a little bit inspiring.

I truly want to dedicate more time to this space. It doesn’t pay the bills but it keeps me writing and is a creative outlet and you know what? It’s ok if it’s a project just. for. me. Life (and gigs that pay the bills) often get in the way but I owe it to myself to try and bring a vision to life. Crushing goals and achieving dreams and all that. It’s a pretty nice bonus that my hobby, a creative project, a passion, helps move me forward professionally at the same time.  

If you’ve made it this far, thank you! And please, tell me, what do you look for in a blog? Leave a comment and let me know what kind of posts you are interested in and enjoy reading. What will keep bringing you back here? Your feedback is truly appreciated!